Sapporo's Unseasonal Seasonal Beer

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The Japanese are obsessed with seasons. And the marketing people know it: tons of mass-produced stuff comes in limited-edition seasonal varieties. (We're especially fond of our seasonal wall-hangings.)

The problem is, many of these seasonal varieties are pretty much the same thing you get the rest of the year. Honestly, when you think of "autumn-flavored beer," it ain't straw-colored light lager that comes to mind. This is baseball and barbecue beer I'm talking about. Bad form, Sapporo, bad form - you really ought to change a lot more than the can!